Grandparents – the fastest growing demographic on Twitter

Sure, you can follow me on social media (Twitter, Facebook, Google+, LinkedIn, Pinterest, YouTube, Flipboard and Paper.li), but this video makes me feel like a social media newbie.

Grandparents were described as the fastest growing demographic on Twitter.

So far Modern Health Talk has posted nearly 6,000 tweets and has over 350 followers, but I seem to have much to learn as social media evolves. Please comment or email me to suggest ways to improve our reach and impact. Here’s what I’m looking for, but tell me what you think I should hear too.

1. How do you prefer to follow me? (Twitter, Facebook, newsletter, etc.)
2. When do you use Twitter or other social media ? (day of week and time)
3. What gets your interest? (images, videos, articles, cartoons)
4. Is there anything you’d like from Modern Health Talk that we’re NOT providing?

Other Startling Statistics

• Mobile drives over 50% of all ecommerce traffic.
• We don’t have a choice on whether we do social & mobile. The choice is how well we do it.
• Top 10 world populations (from largest): Facebook, China, India, TenCent, WhatsApp, Google+, LinkedIn, United States, Instagram, Twitter.
• Over 50% of the world’s population is under 30 years old.
• 53% of millennials would rather lose their sense of smell than their technology.
• More people own a mobile device than a toothbrush.
• Mobile & Social aren’t emerging; they’re Merging.
• By 2018, Video will account for over 2/3 of mobile usage. That’s why 2/3 of orgs will increase spending on video this year.
• Every second, 2 new members join LinkedIn. That’s like the entire enrollment of the Ivy League joining LinkedIn every day. The LinkedIn age limit has been lowered to 13.
• Do you like what people are saying about your brand? You better, because 90% of buyers trust peer recommendations.
• The average person has a :07 attention span; the average goldfish has :08.
• Real time marketing and newsjacking (curation) are becoming staples for savvy brands.
• Goodbye 4 P’s of marketing (product, place, price & promotion). Say hello to the 4C’s of digital (creating, curating, connecting & culture).
• Wearable technology allows everything to be real time. Are you ready?
• Word of mouth >> WORLD of mouth.

Another Video with More Stats

Kelly asked where these statistics came from, so I went online to look and was overwhelmed by the volume of information supporting this very rapid rise of social media, and in the process, I found this older 2009 video by @equalman, which still makes me feel like a social media newbie.